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Retailer Profitability Model for Retailers: Reach Retailer Profitability Model for Retailers: Reach

eLearning Courses by HSI Collection by Trainery Content

Retailer Profitability Model for Retailers: Reach
$24.95
V410
6842-ONL-E
2 min
All Products, eLearning Courses by HSI, Special

The Retailer Profitability Model, or RPM, explains how a retailer makes profit and it's fairly simple. Retailers generate both revenue and expenses. Expenses are subtracted from revenue to get profit. Revenue is made up of traffic multiplied by transaction size, and traffic is made up of reach multiplied by frequency. In this course, we'll take a look at one part of the traffic equation, reach, how it can impact profit, and how to very inexpensively improve customer reach.

The Retailer Profitability Model, or RPM, explains how a retailer makes profit and it's fairly simple. Retailers generate both revenue and expenses. Expenses are subtracted from revenue to get profit. Revenue is made up of traffic multiplied by transaction size, and traffic is made up of reach multiplied by frequency. In this course, we'll take a look at one part of the traffic equation, reach, how it can impact profit, and how to very inexpensively improve customer reach.

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